International FMCG Distributor Continues to Succeed with a Diverse Growing Workforce
From left to right – Tracy Fox-Bramall, Alicia Rudd & Catherine King
Sheffield based FMCG distributor Pricecheck welcomed three new recruits to its growing team in January. The positions, Head of Commercial Operations, Marketing & Communications Manager and HR Advisor are pivotal to the company’s continued success and ambitious growth targets.
Tracy Fox-Bramall joins in the newly created role, Head of Commercial Operations. Tracy brings a combination of Supplier and Wholesale experience, her most recent position being at P&H Direct who went into administration in Dec 2017. Prior to this she held numerous cross functional positions at Mondelez including Supply Chain Channel Lead, National Accounts, Field Sales & Training roles. Tracy helped shape numerous strategies in both Field Sales & Supply and Pricecheck looks forward to Tracy developing the sales team further to achieve £200m sales turnover by 2025.
Marketing & Communication Manager, Catherine King spent nearly nine years with local manufacturer Gripple Ltd. Catherine has successfully organised international events, trade shows, developed websites and launched new products during her career. As an alumni of the Chartered Institute of Marketing Catherine has already begun work on innovative and exciting plans for the marketing team in 2018.
Alicia Rudd, HR Advisor moves to Pricecheck from Liberator UK. Alicia changed careers to HR in 2014 after completing training with the Chartered Institute of Personnel Development. Since her first HR role Alicia has shown excellent acuity for recruitment and procedural HR, key targets for Pricecheck as the company grows in 2018 and beyond.
Encouraging gender balance in the wholesale & distribution industry can be difficult to achieve at a senior level. However, Pricecheck’s newest employees prove this doesn’t have to be the case. Currently, women account for an estimated 47% of people working in wholesale, but only 11% are senior level managers or directors. At Pricecheck half of the senior positions are held by women.
Pricecheck specialises in the distribution of discount, branded fast-moving consumer goods and will celebrate 40 years in business this year. Joint Managing Directors Debbie Harrison and Mark Lythe took over the company in 2007, and have seen the number of senior women in buying, sales, HR and business development roles double.
Debbie Harrison, Joint MD explains why a diverse workforce is important, “We all have different strengths, weaknesses, backgrounds, and experiences. These differences enhance creativity, help our teams to make smart business decisions, and better serve our customers across the globe.”